Partnerships - Vodafone McLaren Mercedes - Hilton Racing

Partnerships

Vodafone McLaren Mercedes

The Hilton and Vodafone McLaren Mercedes partnership started at the Belgian Grand Prix in 2005. Hilton's partnership with Formula One supports its international growth strategy to increase the number of hotels in new and existing markets and to position the company firmly among the new generation of young and affluent international travellers. Hilton Hotels renewed their Partnership with the team for a further three years to 2011 at the 2008 Spanish Grand Prix.

Since the inception of that partnership in 2005, Hilton has enjoyed increased commercial success across its extensive portfolio. Hilton Hotels are keen to continue to build commercial alliances; offer its customers new products and packages; and to keep the Hilton brand image fresh and appealing.

Formula One is broadcasted to over 161,000,000 fans worldwide in 200 countries, Formula One offers a global stage of unrivalled prominence. Comprising 17 races in 16 countries, the sport has a phenomenal reputation for excitement, endurance, expertise and enterprise. As the world's best-known hotel brand, it comes as no surprise that Hilton has entered the elite group of global brands that populate the world of F1.

Commenting, Robin Fenwick, Director of Sports Sponsorships & Partnerships, Hilton Hotels, said; “Since the agreement, we have seen Formula One and the Vodafone McLaren Mercedes Team go from strength to strength. We are excited to be aligned with this fresh, energetic and iconic brand as it continues to be an acknowledged leader in the Formula One field.”

Ron Dennis, CEO and Chairman of the McLaren Group comments; “We are delighted that Hilton has chosen to continue its relationship with Vodafone McLaren Mercedes. As that relationship matures we look forward to driving business success. For the team staying in a Hilton Hotel is very much a home from home. As a brand their values of quality, passion and innovation are very much aligned to our own and we welcome the chance to strengthen our partnership further.”